![]() This data includes email addresses, phone numbers, company websites, social media posts, purchase histories, and service and support tickets. CRM systems automatically collect a wealth of information about existing and prospective customers. A lack of integration and automation prevented people within and across teams from quickly finding and sharing up-to-date information, slowing their ability to create marketing campaigns, pursue new sales leads, and service customers.įast forward to today. ![]() ![]() Not too long ago, companies tracked customer-related data with spreadsheets, email, address books, and other siloed, often paper-based CRM solutions.
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